We have witnessed a fundamental shift in the last few years as public search engines such as Google, Bing and Yandex have enhanced their services with web-scale knowledge graphs and massive extraction of semantically rich structured data from public websites. The SEO landscape, made of search industry practitioners, experts, established tools makers and savvy online publishers, had to start organizing strategies, content, and technologies around structured data markup, support for linked open vocabularies and data publishing to cope with this gigantic shift.
In this talk, Andrea Volpini (WordLift CEO) and David Riccitelli (WordLift CTO) will present the challenges, pitfalls, metrics and real-world use cases that an emerging industry of AI-driven SEO tools has to face to make content relevant with the help of semantic web technologies. From driving traffic to large online websites to building new voice-activated entry points for content, in this talk, you will learn how your data can become a new powerful digital marketing asset for your organization.
WordLift is an SEO tool created at the intersection between semantic technologies, natural language processing, and search engine optimization.