How do you convince a well-run IT department to expand its horizon into the world of Semantics? How can you explain to business users the need to incorporate Semantics? What are the types of investments one has to make to start? What are the tools/techniques that best support Semantics and fit withing our organization? These are some of the fundamental questions one runs into when there is an inkling that this ‘new’ thing called Semantics may be beneficial to a company.