Energy from Waste (EfW) projects require complex value chains to operate effectively. To identify business partners, plant operators need to network with organisations whose strategic objectives are aligned with their own. Supplier organisations need to work out where they fit in the value chain. Our aim is to support people in identifying potential business partners, based on their organisation’s interpretation of value. Value for an organisation should reflect its strategy and may be interpreted using key priorities and KPIs (key performance indicators). KPIs may comprise any or all of knowledge, operational, economic, social and convenience indicators. This paper presents an ontology for modelling and prioritising connections within the business environment, and in the process provides means for defining value and mapping these to corresponding KPIs. The ontology is used to guide the design of a visual representation of the environment to aid partner search.