Alan Morrison is a Senior Research Fellow and Technology Editor for PwC in the US. A 17-year veteran of PwC's technology and innovation think tanks in Silicon Valley, Alan identifies emerging technologies on the cusp of adoption, tracks and analyzes how they're being used by large enterprises, and assesses their near-term business impacts on behalf of PwC's clients.
Before PwC, Alan worked as a semiconductor industry market analyst and forecaster, a retail site location analyst, a contract administrator for the Office of Naval Research at Stanford, and, on active military duty, as a US Navy intelligence analyst, Russian linguist and aircrewman.
Alan's writings over the years have covered literally dozens of different technologies. His work appears regularly on Next in Tech, Strategy + Business and other PwC sites, and has also appeared in Extreme Tech, Inc., and Recode. He has given invited talks at CDOvision, the Data Architecture Summit, Oxford's Law and Autonomous Systems Conference, Enterprise Data World, and SemTechBiz, among many other events. He was named a Quora Top Writer in 2016-2018.